Why Businesses Should Be on Instagram
Posted on 06/26/2017
We’ve all heard of social media marketing before. Businesses should be on social media, professional individuals should be on social media, social media is the new way of marketing, everything. Of course, there’s “The Big Three”: Facebook, Twitter and LinkedIn. All are very important to be knowledgeable about and to be involved with.
But there’s one social networking site that has enormous potential for businesses, organizations and professional individuals, and that’s Instagram. Instagram is a great resource for marketing personal or professional brands. If you’re still not sold on the site, we’ve got some reasons why you should be on Instagram.
Find new users.
This breaks down to about 216,000 photos posted every second on the site. That’s a whole lot of people, businesses and organizations connecting. Engaging on Instagram gives you the opportunity to find and meet these users, and share your brand with them.
Connect across channels.
You’re able to build a more solid relationship when they see your imagery on different sources. Rather than being that one weird Facebook account they followed a few years ago, you can be the Instagram account that’s posting new, engaging content, and really making them feel connected to the brand.
Engage with more followers.
Commenting, tagging and now the new stories feature on Instagram also allows you to share fun, interesting, engaging information with followers that may be slightly different than what you would share on other social networking sites. You have the opportunity meet followers where they’re at, and share your content with them on a relational level.
Generate more sales.
If you’re not on Instagram yet, give it a try. Try out some new social media marketing tactics and see how they benefit your personal or professional image. Because the more you connect, the more you can grow.